HW 29

Making young people feel like they are being understood is one of the techniques that marketers use to sell their products. Young people want to feel understood and special and if marketers are able to do so then teens will be more receptive and more willing to buy their products. Making it easier to sell to them. These corporations are selling an identity to young people. Thinking how young people think today is a way for these companies to reach them and therefore have their products reach them as well.

Young people are marketed what is cool or hot through the things they watch, read and listen to. Young people are being sold "youth culture" any way the corporate companies can reach them. Having a famous person wear their products or endorse it, speaks to teens. " A marketing ploy that puts specific products into the hands of actors that will be shown using them in movies and TV shows". Young people want to be cool and if their favorite artist or actor has it then that will sell the product.

Companies are becoming "cool" to better relate their merchandise to young people. By knowing what they want and giving it to them. Understanding the youth culture allows them to figure out what to sell to them but making the youth think they are trying to understand them and what they want. But it's just a ploy to sell the youth what they want to sell to them.